Assignment 2-2 - Icon Analysis

The three contemporary icons that I chose to discuss are Rocky Balboa, Howard Stern and Ronald McDonald. Rocky Balboa is a fictional boxer portrayed by Sylvestor Stallone. The Rocky’s series of movies are very popular among all generations. Rocky Balboa represents the underdog that uses courage, hard work and love to overcome great odds. Howard Stern is a radio pioneer. He created the “shock jock” style of radio personalities. He was one of the first radio personalities to be syndicated and helped to promote and legitimize satellite radio. Ronald McDonald is a clown character used as a mascot by McDonalds fast-food restaurant. Ronald McDonald is known worldwide. Willard Scott, the weatherman from NBCs Today Show, is credited with creating Ronald McDonald (Hall & Hall, 2006).

I chose these icons because I believe they represent the American culture. Rocky Balboa is an American hero. In the movie Rocky IV he defeats a Russian boxer in an epic America versus Russia boxing match. Howard Stern is known worldwide. He has a large audience and is a very influential person. He revolutionized the radio industry and used his off color humor and offensive remarks and opinions to become the “King of all media”. He is also a bestselling author and actor. Ronald McDonald represents one of the most recognizable United States companies that operate worldwide. McDonalds was a pioneer in the fast-food industry. Although their competition has increased over the year, McDonald’s is still one of the most successful companies in the food services industry.

All three of these contemporary icons mean a lot to me. I grew up watching the Rocky movies. During my career as a professional bull rider I always felt like I was the underdog. I didn’t grow up on a farm or around livestock. I used Rocky Balboa as a motivation to try a little harder and to never give up. Even today I have the Rocky soundtrack on my iPod and I listen to it when I need an extra boost during a workout. I have always related to Howard Stern’s type of humor. I have always been the type to make statements for the shock factor. I listen to Howard Stern on a daily basis. I have been to his Sirius Satellite Radio studios and was a guest on one of the shows on his Sirius channel. I respect his courage to stick with his business model despite vast opposition. He has become successful and has made his mark in broadcasting history. Ronald McDonald was always a favorite childhood character of mine. I had many birthday parties at McDonalds as a child. I still remember how exciting it was when Ronald McDonald made his visit to the party. Ronald McDonald is a great mascot and has brought worldwide recognition to McDonalds.

References

Hall, D., & Hall, S. G. (2006). American icons : An encyclopedia of the people, places, and things that have shaped our culture. Westport, Conn.: Greenwood Press.