Figure 1. Doanld Trump. Retrieved June 1, 2010, from http://redriverautographs.files.wordpress.com/2009/01/donald-trump-photo.jpg
Donald Trump is an author, television personality and businessman. He has had great business successes from real-estate developments. He owns and operates several casinos, hotels and golf courses. He also owns commercial real estate worldwide. Donald Trump is outspoken, extravagant and has parlayed his lifestyle into celebrity status.
During the early 1990’s, Donald Trump struggled financially. He was best known for his bankruptcies and extra marital affairs. Donald was able to turn his businesses around in the late 1990’s. He completed several large real estate projects and returned to the status of a successful businessman (O'Donnell & Rutherford, 1991).
In 2004, NBC first aired The Apprentice. The Apprentice has run for nine seasons. Its premise is that individuals compete on a game show to win a job with the Trump Organization. The contestants complete various business related tasks. At the end of every task, Donald decides which contestant is fired. His tag line “You’re fired!” has become a catch phrase of popular culture. Donald Trump’s hair has also become a popular culture artifact. His hair has been the subject of jokes and comedy skits. Donald acknowledges the jokes and even makes a few jokes about his hair on his show The Apprentice.
Donald Trump has become the face of success in business and the wealthy lifestyle. He has constantly maintained a media presence and has written several books to help others follow in his steps to business success. He will always keep his name and image in the Media. The Donald Trump brand has gained value with the success of The Apprentice. His lifestyle and wealth appeal to the masses and the American Dream.
References
O'Donnell, J. R., & Rutherford, J. (1991). Trumped! : The inside story of the real donald trump--his cunning rise and spectacular fall. New York: Simon & Schuster.
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